Doug Marranci Atlanta Restaurant Exchange – Atlanta Georgia
Hello Folks!
Having spent more than 35 years in the restaurant business,
I know the importance of being found on the internet.
Here, I am going to post some tips on a regular basis
that can help you with your internet marketing.
These actually very simple things that you that you can do on your own,
or ask whomever is working on your website to do to improve your internet presence.
I know a good bit about this subject, but I do not know everything.
So everyone please welcome to jump in and share a tip of your own.
In order to keep this forum interesting, I will keep my posts short and to the point,
and will provide new tips every few days.
You will be provided with a specific “take home” task that you can implement immediately.
Today lets begin with relevance.
Miriam Webster dictionary defines relevance as follows:
1. relation to the matter at hand
2. the ability (as of an information retrieval system)
to retrieve material that satisfies the needs of the user
Google is looking for “relevance” while scanning the internet
to find sites to index.
Tip 1: Page Titles
Page Titles are a big consideration in designing a website.
Your page titles should be relevant to your business and the mission of the site.
How many times have you gone to a website and seen the page title
(displayed at the top of your internet browser window) that said something
like “Home Page” “Page One” or a really long one that has every word in the book!
The best organized sites have meaningful and short page titles
that are relevant to the content on that particular page.
If you are a restaurant, your first title may be “Welcome to Joes Restaurant”
however the other pages should be named as pages relevant to the site of a restaurant.
The most commonly and successfully used are: Menu or Lunch Menu, Dinner Menu, Contact,
Directions, Staff, Specials well, you get the idea. Really direct and to the point.
These pages make it easy for search engines to categorize your website.
You do not need the name of your restaurant in every page title, or any other information.
Keep it Simple and to the point, and you make the search engine happy because it can begin
to figure out what your site is about based on your page titles.
I have been implementing these ideas on my own site, and the effects of these changes
are beginning to show up and bear fruit.
Next post will be on page descriptions for search engines.
If anyone has specific questions, please do not hesitate to shoot me an email!
Bye for now,
Doug Marranci
Atlanta Restaurant Exchange
Restaurant Brokers
1708 Peachtree St NW
Suite 110
Atlanta GA 30309
404-892-4999
http://www.atlantarex.com
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