Doug Marranci, Restaurant Brokerswith Atlanta Restaurant Exchange met with Tom Grady to learn about the expansion plans of the Baja Fresh and LaSalsa.
These concepts include prototypes for different sized locations and can start as an “Baja Express” in a space as small as 800 square feet, up to La Salsa which can be scaled up to a very large operation.
Baja Fresh and La Salsa will be taking Atlanta by storm. With fresh ingredients and the slogan, No Can Opener, No Microwaves and No Freezers, the Fresh and Healthful offerings at both Baja Fresh and La Salsa.
Baja Fresh has been updated to fit the needs of todays restaurant consumers. The goal is to move customers through the newly designed line and have their food ready in about a minute. This is great for folks on the go who don’t have the time to wait around for food to be prepared.
Designed with scalability in mind, Baja Fresh and La Salsa are great additions to the many different types of unique commercial concepts being built out in the Atlanta Metropolitan Area.
Paul Carlan, Site Selection Specialist with Atlanta Restaurant Exchange is working with Commercial Property Management Companies to find potential franchisees to put into the many spaces available in Metro Atlanta and the thriving cities that make up the Atlanta Metro Area.
If you are looking for a well designed concept, with the experience to back up new operators, Baja Fresh and La Salsa may be the choice for you. Our evaluation of the presentation that we heard shows that Fresh Enterprises has acquired a wealth of knowledge and experience in the business, and these concepts are highly recommended for clients who are looking for a sucessful concept, or someone who wants to open 10 locations. These guys have all of the resources to assist you and make it happen!
Paul Carlan at Atlanta Restaurant Exchange is ready to help you find a site that fits your needs whatever size operation you are planning.
- Paul Carlan – Site selection specialist
Atlanta Restaurant Exchange
Fresh Enterprises Hires Two New Franchise Directorsto Accelerate Franchise Expansion
(originally released May 29,2008)
California-based Fresh Enterprises announced today it has hiredThomas Grady and Gene Savage as Directors of franchise development.Mr. Grady and Mr. Savage both bring many years of experience inhelping organizations grow through franchise development.
“As we continue to grow our business, Mr. Grady and Mr. Savagehave critical roles. Both gentlemen bring the knowledge and backgroundto assist in the accelerated growth of the franchise portion of ourbusiness based on the high demand for both concepts,” says JamesWalker, Chief Development officer for Baja Fresh and La Salsarestaurants.
Both Mr. Grady and Mr. Savage will be developing and opening locations for both Baja Fresh and La Salsa restaurants within thecommercial and non-commercial segment. Mr. Grady and Mr. Savage haveover twenty years of food service sales experience withBaskin-Robbins, Dunkin Donuts and Edible Arrangements. Initially both gentlemen will target New York City, Atlanta, Washington DC, and Chicago.
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